Client: Noon Academy – Biggest EdTech Platform in the Region
Specialty: Online tutoring for K1 to K12 Students
Target: Multiple Personas
Expertise Offered:
-Media Management Strategy
-Neuroscience-based Content
-Data-driven Online Advertising
-User Volume Scaling Strategy
-Monetization Strategy
-Spend: Decreased budget QoQ & achieved same OKRs (33% less)
-Conversions: 5.5 Million New app User (115%)
-Conversion Rate: Overall increased by 3x (300%)
-Milestone:Lowest cost per user in the history of Noon
⇓*Screenshot in May 2021 while consultancy started in August 2020
*After one full year of driving growth(Present)⇑