Client: Confidential – Multinational online & offline retail in gulf region.
Specialty: Tech Devices
Target: Multiple Personas
Challenges
-Website has just been launched. (No historical data)
-Several competitors with price cuts
-Poor visual & written content
Spend: from $11,031.30 to $8,950.81(almost 20% less)
Conversations: 2,369 more (131.10%)
Cost per conversation: from $6.10 to $4.12 almost $4 less (64.89% less)
Conversation rate: increased from 1.30% to 3.48% (166.84%)
Revenue: increased from $146,868.49 to $231,572.21 (57.67%)