Client: A new (rebranded) name in wedding planner and events organization services in Jordan

Target Audience: Engaged couples

Competitors:

-The Four Seasons Hotel

-R.H Wedding Planning

-Feelings Wedding & Event Planner

-Butterfly Wedding Planner

-Amman Famous Wedding Planner

-Zoom Wedding Planner

Problems:

• New brand with zero recognitions

• Several well-known competitors

• Obligations to several wedding venues

Solutions:

• Conducting a thorough keyword research

• Copywriting for blogposts targeting Amman

• Writing SEO-friendly pieces of content

• Optimizing URLs structure to be humane and SEO-friendly

• Creating lead generation ads

Challenges:

• Creating an immediate increase in brand awareness

• Emphasizing high-end positioning (Minimum 4 Stars hotels)

• Achieving direct wedding reservation in a short time

• Budget constraints Solutions

• No existing content

Lead Generation:

• Major targeted traffic increases from SEO (Month over Month)

• Immediate wedding planning appointments on Website & SM

• Qualified organic lead generatLead Generation: ion through Google Maps